24
Mar
2008
Lone Peak completes Sinclair HD spot
Sinclair, which is one of the largest oil companies in the United States turned to Lone Peak Productions to create their newest TV commercial. The commercial required Lone Peak to travel to Oklahoma to shoot at a Sinclair refinery and a local Fiesta Mart gas station. Once taping was completed Lone Peak used color grading to transform the dark, dreary day in Oklahoma into a beautiful summer one. Lone Peak also showed off its ability to create high end SFX with altered back grounds as shown below. 
July 31st, 2009 at 1:48 am
I like the end result achieved in both cases. What software did you use? Can you tell us a bit about the process taken? I have to say though, looking at the two originals, that there was some pretty bad under-exposure done by the DOP, especially the gas station old man shot..